![]() ![]() But I think overall, it won’t be significant to the trajectory that the Hoka brand is on. “And they’re making assumptions on which stores they think will thrive, survive and then not survive potentially…Some of them may not make it. “They’re using some of the new analytical capabilities that we’ve created in the company to really take an assessment of each individual account based on their geographic location of where their states are ,” Powers noted. Using new data tools, the Hoka team is carefully tracking the business healthy of its smaller accounts, which are more at risk right now. ![]() Powers said Hoka is the second most searched name in its core brand group.Ĥ. It is seeing a big surge on its own e-commerce site - and acquiring new customers in the process. said Monday it has fully acquired running brand Hoka One. There’s no reason to discount it, the margins are high and our partners are benefiting from that.” The CEO said there are several notable launches set to roll out over the next eight to 10 months.ģ. Completing a process begun last July, Goleta, Calif.-based Deckers Outdoor Corp. That’s because we’ve managed inventory tightly. Available for pre-order today, the Rincon 3 will be available August 1. The label continues to build a customer base through a combination of product innovation and a disciplined marketing. GOLETA, Calif., J/PRNewswire/ - HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces the upcoming launch of the Rincon 3, an update to the running shoe that set a new standard in lightweight-yet-cushioned construction. “If you have paid attention to Hoka in the marketplace, you’ll see there’s little to no discounting. Deckers is constantly experiencing immense strength in its HOKA ONE ONE brand. “What the team did is push out some of the launches, so that has allowed our partners and ourselves to sell through product that’s already in the pipeline - at full price,” Powers noted. Hoka is staying flexible with its product flow and staggering launches as the coronavirus situation evolves. ![]()
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